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AI in the Financial Industry: Unlocking Potential

By Ria Manzanero


June 5, 2023

The financial industry is undergoing a profound transformation with the integration of Artificial Intelligence (AI). From enhancing customer experiences to automating payment processes, AI is revolutionising how financial firms operate.

Masses of financial services businesses across the globe are expected to embrace AI in the coming year. Why? Because reports show that AI will rapidly improve business operations. With customer experience improving by around 46%, operational efficiencies expected to rise by 35% and cost reductions of an average of 20% (NVIDIA, 2023).

Whilst AI is bringing huge benefits to those in the financial sector, it still requires human intervention, particularly for industries that rely so heavily on accuracy and results. This article explores the significant impact of AI in the financial industry, the risks it poses, but also the opportunities it presents for those embracing it with the right support.

Enhance customer services with AI

AI-powered chatbots and virtual assistants are reshaping the customer experience in the financial industry. These intelligent systems use natural language processing to understand customer enquiries, provide real-time support, and even execute financial transactions. With the ability to analyse customer data, AI can offer personalised financial products and services, building stronger customer relationships and fostering loyalty.

However, these chatbots cannot (and should not) completely replace the human customer services role. Whilst they might offer quick resolutions, customers of financial businesses will always require options to escalate to a real person, who can discuss sensitive, confidential and high-risk issues.

To ensure you implement just the right level of AI into your support services, you will need to create a technology strategy that has customer experience at the heart. At Virtuoso, we work with a large number of businesses in the financial sector to help them implement, monitor and manage the tools best suited to their needs.

AI customer services

AI-driven data and insights

Predictive analytics has become a game-changer in the financial industry, empowering companies to make data-driven decisions and gain a competitive edge. By leveraging historical and real-time data, predictive analytics enables financial institutions to identify patterns, forecast trends, and make accurate predictions about future events.

In the finance industry, predictive analytics is widely used for risk assessment and management. By analysing historical data and market trends, financial institutions can identify potential risks and take proactive measures to mitigate them. This helps with improving lending decisions, investment strategies, and safeguarding against potential losses.

If your business would like to reap the benefits of predictive analytics, working with a data-driven technology partner could be the first step. As a Microsoft Partner, we’re experienced in delivering predictive analytics solutions via platforms like Microsoft Azure. Our financial customers have ample access to insights that can enhance risk management, improve customer experiences, and even combat fraud.

AI-driven data and insights

Detect fraud and cyber security breaches with AI

Cyber security is a critical concern for both businesses and customers within the financial sector. AI-fraud detection systems analyse vast amounts of data, including transaction records, user behaviour patterns, and historical fraud cases, to identify suspicious activities in real-time. These systems can quickly recognise unusual patterns and deviations from normal behaviour, enabling financial institutions to flag potential fraudulent transactions and take immediate action to prevent losses.

With the ability to learn continuously and adapt to evolving fraud techniques, AI enhances financial institutions’ abilities to respond to security breaches promptly and protect sensitive customer information. Moreover, AI plays a crucial role in strengthening cyber security by continuously monitoring business devices and applications, proactively defending against malicious attacks.

If operating in the financial services sector, it’s crucial to have a strong set of cyber security tools and processes in place for your business. As cyber security experts, we work with each of our financial customers to design and implement robust, yet carefully considered, cyber security systems to mitigate threats. We also employ an entire team of engineers, who work 24-hours a day to oversee AI algorithms and ensure rapid responses to any detected threats.

AI Fraud detection

Automated payment processes with AI

The automation of payment processes is a key area where AI technology is making significant strides in the financial industry. By leveraging AI-powered systems, financial companies can streamline payment processes, reduce manual errors, and enhance operational efficiency. AI can automate tasks such as invoice processing and payment verification, allowing financial companies to process transactions more quickly and accurately. This automation not only saves time and resources but also improves the overall customer experience by ensuring timely and error-free payment transactions.

With so many AI-driven payment software platforms available, it can be tricky to choose which is best for your business. You have to consider how to integrate this system into your existing business, without disruption (or worse, incorrect payments). Luckily, technology experts, like Virtuoso, can support you with embracing AI payment tools, ensuring they meet industry-specific standards and necessary security measures.

AI payments

Unleash the power of AI today!

AI is driving significant transformation in the financial industry, revolutionising customer services, exposing powerful data, enhancing cyber security and improving operational efficiency. As financial institutions, like yours, embrace the potential of AI, they can gain a competitive edge, optimise decision-making processes, and pave the way for a more secure and efficient future.

Now is the perfect time to introduce a technology partner, like Virtuoso. Our passion for AI, paired with our experience in the financial sector, will help you keep ahead of competition and unleash new powers for your business.

Get in touch today, by calling, or booking a meeting.